Multiple Choice
Post testing is aimed at
A) measuring the outcome of a campaign in isolation
B) using pre-test measures as a basis on which to measure changes that have occurred as a result of a campaign
C) identifying what worked well in a campaign
D) identifying what might have gone wrong during a campaign
Correct Answer:
Verified
Correct Answer:
Verified
Q1: A political marketing campaign generates high awareness
Q2: Evaluation occurs<br>A) at the end of a
Q3: Measurements of value are<br>A) always measured in
Q4: The purpose of tracking research is to<br>A)
Q5: McDonald's Three Levels of Market Evaluation and
Q7: Measuring the effectiveness of some social marketing
Q8: Objectives should be<br>A) specific, measurable, achievable, relevant,
Q9: A campaign that has generated high awareness
Q10: If tracking research indicates that sales are