Which of the Following Statements Regarding the Use of Outcome-Based

Multiple Choice

Which of the following statements regarding the use of outcome-based and behavior-based perspectives in the evaluation of salesperson performance is false?

A) A review of current practice indicates a tendency toward a behavior-based perspective.
B) Most sales organizations operate somewhere between the two extreme positions.
C) The relative emphasis on outcome-based and behavior-based measures depends upon environmental, firm, and salesperson considerations.
D) A salesperson's performance on post-sale service is considered a behavior-based measure.
E) Unethical activities that produce immediate sales may result from a totally outcome- based perspective.