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    Business
  3. Study Set
    Sales Management Analysis
  4. Exam
    Exam 3: Sales Organization Structure and Salesforce Deployment
  5. Question
    When the Firm Offers a Complex Range of Products and Customers
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When the Firm Offers a Complex Range of Products and Customers

Question 3

Question 3

Multiple Choice

When the firm offers a complex range of products and customers have different needs a ________ salesforce is recommended.


A) market specialized
B) product specialized
C) geographically specialized
D) product-market specialized
E) functionally specialized

Correct Answer:

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