The Basic Objective of Market Specialization Is

Multiple Choice

The basic objective of market specialization is

A) for salespeople to become experts in the assigned product category.
B) to guarantee that there will be no duplication of selling effort.
C) to ensure that salespeople understand how customers use and purchase their products.
D) to more cost effectively serve the different needs of the customer.
E) to make sure the needs of the large-volume customers are identified and met.