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    Sales Management Analysis
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    Exam 2: Organizational Strategies and the Sales Function
  5. Question
    A Company That Strives for Tight Cost and Overhead Control
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A Company That Strives for Tight Cost and Overhead Control

Question 72

Question 72

Multiple Choice

A company that strives for tight cost and overhead control and maintains a high market share is probably using this business unit strategy:


A) low cost.
B) niche.
C) differentiation.
D) segmentation.
E) generic.

Correct Answer:

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