Which of the Following Statements Regarding Organizational Buying Situations Is

Multiple Choice

Which of the following statements regarding organizational buying situations is true?

A) There are no similarities in the types of buying situations facing different accounts.
B) Buyers facing a new-task buying situation will typically use a lengthy process to collect and evaluate purchase information.
C) Selling organizations can use the same sales strategy for each type of buying situation if they change their sales coverage strategy.
D) In a modified-rebuy buying situation, the buyer has not previously purchased or used the product, but has used similar products.
E) When buyers are merely reordering from the current supplier, they are in an ongoing- project buying situation.