Which of the Following Is False with Regards to Customer

Multiple Choice

Which of the following is false with regards to customer relationship management (CRM) ?

A) Effective implementation of a CRM strategy requires an appropriate business philosophy.
B) CRM requires a customer-centric business philosophy.
C) CRM applications can enable effective customer relationship management.
D) Effective implementation of a CRM strategy requires integrated cross-functional business processes.
E) Successful firms tend to focus on the CRM technology first and then try to adapt their strategy, philosophy, process and capability to fit the technology.