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    Business
  3. Study Set
    Sales Management Analysis
  4. Exam
    Exam 2: Organizational Strategies and the Sales Function
  5. Question
    If the SBU's Objective Is to "Harvest Market Share," Then
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If the SBU's Objective Is to "Harvest Market Share," Then

Question 88

Question 88

True/False

If the SBU's objective is to "harvest market share," then its sales organization objectives would be to reduce selling costs and target profitable accounts.

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