If Buying-Center Members Want to Reduce Purchase Risk and Protect

Multiple Choice

If buying-center members want to reduce purchase risk and protect job security, they might

A) buy the lowest-priced alternative offered.
B) buy the product with the record of fewest breakdowns.
C) buy the product with the lowest operating costs.
D) buy a product that they are told uses state-of-the-art technology.
E) buy the product with the most well-known brand name.