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    Sales Management Analysis
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    Exam 2: Organizational Strategies and the Sales Function
  5. Question
    The Buying Center Member Who Makes the Final Purchase Decision
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The Buying Center Member Who Makes the Final Purchase Decision

Question 90

Question 90

Multiple Choice

The buying center member who makes the final purchase decision is referred to as the


A) boss.
B) gatekeeper.
C) influencer.
D) decider.
E) purchaser.

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