The Major Difference Between Relationship Marketing and CRM Is That

Multiple Choice

The major difference between relationship marketing and CRM is that

A) CRM includes aspects of systems architecture as well as strategies.
B) relationship marketing is practiced in a centralized marketing environment, whereas CRM is practiced in a decentralized marketing environment.
C) relationship marketing is transaction oriented whereas CRM is not.
D) relationship marketing is B2B oriented whereas CRM is B2C oriented.
E) CRM only applies to final consumers whereas relationship marketing applies to consumers as well as all channel members.