Multiple Choice
"Butterflies" are
A) the type of customer every company strives to capture.
B) opinion leaders who spread the word about a company as well as being high profit themselves.
C) generally short-term customers that companies should not invest too much in.
D) less profitable than the stable "barnacles."
E) all except C
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Relationship marketing is a<br>A)strategy.<br>B)philosophy.<br>C)tactic useful in B2C
Q14: Relationship marketing has 3 basic features: relational
Q15: Which of the following is NOT true?<br>A)Relationship
Q16: One of the reasons that the marketing
Q17: The major difference between relationship marketing and
Q19: Companies have found that<br>A)it costs more to
Q20: Since butterflies, true friends, barnacles and strangers
Q21: Most agree that CRM and relationship marketing
Q22: Relationship marketing focuses on maintaining a continuous
Q23: Relationship marketing strategies benefit companies most if