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Which of the Following Is False Regarding Companies' Experiences with CRM

Question 11

Multiple Choice

Which of the following is false regarding companies' experiences with CRM?


A) Targeted revenue goals, contrary to popular opinion, are most often achieved within 2 years of installation.
B) Most companies do not have clearly stated goals for their CRM systems.
C) Charles Schwab recouped its costs more quickly than expected.
D) The real barrier to effective CRM installation is corporate culture.
E) all of the above are true

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