Multiple Choice
Which of the following is NOT true regarding CLV?
A) it looks forward and not backward regarding customers' value
B) it includes all of the elements that drive profitability
C) it focuses on the product as the drive of profitability
D) it can be used to include the value of prospects
E) all of the above are true
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Developing closer bonds, avoiding defection, changing behavior
Q10: Customer Equity is the CLV<br>A)of all the
Q11: The vast majority of CRM effectiveness measures
Q12: The maintenance ration is the cost involved
Q13: Customers who participate in satisfaction surveys register
Q15: The drivers of value equity are<br>A)the 4Ps.<br>B)price,
Q16: RFM stands for recency, frequency and monetary
Q17: A simple but effective way to measure
Q18: The best way to measure satisfaction is
Q19: Company 3E measures of CRM effectiveness include<br>A)enterprise