True/False
The vast majority of CRM effectiveness measures can be grouped into four important and distinct areas: customer cycle measures, company 3E measures, customer and company worth measures, and competitive strength measures.
Correct Answer:
Verified
Correct Answer:
Verified
Q6: When using a 5 point rating scale
Q7: Which of the following is false regarding
Q8: An acquisition/defection matrix indicates<br>A)who a company is
Q9: Developing closer bonds, avoiding defection, changing behavior
Q10: Customer Equity is the CLV<br>A)of all the
Q12: The maintenance ration is the cost involved
Q13: Customers who participate in satisfaction surveys register
Q14: Which of the following is NOT true
Q15: The drivers of value equity are<br>A)the 4Ps.<br>B)price,
Q16: RFM stands for recency, frequency and monetary