Multiple Choice
The drivers of value equity are
A) the 4Ps.
B) price, quality, and convenience.
C) brand image.
D) CLV.
E) all of the above are drivers of value equity
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q10: Customer Equity is the CLV<br>A)of all the
Q11: The vast majority of CRM effectiveness measures
Q12: The maintenance ration is the cost involved
Q13: Customers who participate in satisfaction surveys register
Q14: Which of the following is NOT true
Q16: RFM stands for recency, frequency and monetary
Q17: A simple but effective way to measure
Q18: The best way to measure satisfaction is
Q19: Company 3E measures of CRM effectiveness include<br>A)enterprise
Q20: Some useful measures of customer acquisition effectiveness