Multiple Choice
If an airline sent out 1 million promotional pieces that resulted in 50,000 new customers, the acquisition rate is
A) the same as the yield rate.
B) the same as the capture rate.
C) the same as the conversion rate.
D) 5%.
E) All of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q51: Customers realize that if they switch brands,
Q52: SERVQUAL is<br>A)a measure of a customer contact
Q53: Critical incident analysis<br>A)focuses on a consumer's holistic
Q54: Xerox found that customer who rated their
Q55: The customer CRM strategy cycle does NOT
Q57: SERVQUAL relates to the five dimensions that
Q58: Hierarchy of Effect Model consists of<br>A)awareness, interest,
Q59: Useful measures of the effectiveness of cross-selling
Q60: In the RFM approach<br>A)customers are given points
Q61: Defection curves<br>A)depict the relationship between satisfaction and