Multiple Choice
In the RFM approach
A) customers are given points based on reaction and fulfillment of mass-media couponing.
B) significant over-investment is made on lapsed customers.
C) pacing of purchase is taken into account.
D) customers are rated on revenue, funds, and monetary value.
E) B2B sales are rank ordered.
Correct Answer:
Verified
Correct Answer:
Verified
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