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    Advertising Media Planning
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    Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness
  5. Question
    When TV Advertising First Became Available, a 30-Second Commercial Was
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When TV Advertising First Became Available, a 30-Second Commercial Was

Question 15

Question 15

True/False

When TV advertising first became available, a 30-second commercial was standard whereas now 60-second commercials are the norm.

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