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  3. Study Set
    Advertising Media Planning
  4. Exam
    Exam 5: Media Planning and Strategy: Evaluating Efficiency and Effectiveness
  5. Question
    Based on Effective Frequency Models, Most Consumers Have to See
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Based on Effective Frequency Models, Most Consumers Have to See

Question 16

Question 16

True/False

Based on effective frequency models, most consumers have to see advertising messages at least five times before they become motivating.

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