Multiple Choice
Eighty percent of the total target audience heard the radio spots for Oakley's Delicatessen once during a four-week period. The average frequency of the
Campaign was three. Calculate the GRPs.
A) 26.67
B) 480
C) 240
D) 2.4
E) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
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