What Is Meant by the Term Crossover Marketing

Multiple Choice

What is meant by the term crossover marketing?

A) Taking a product originally marketed exclusively to a particular subculture and broadening its appeal to the macroculture.
B) Taking a product originally marketed exclusively to a particular subculture and positioning it to appeal to an entirely separate subculture.
C) Targeting ethnic group members that have learned and adapted to the values, language, and other cultural characteristics of a host culture.
D) Targeting ethnic group members that have retained their cultural identity.
E) Targeting two separate subcultures with the same product or service.