Multiple Choice
Which of the following statements is false regarding creative thinking?
A) Creativity is a special form of problem solving and everyone is born with some talent in that area.
B) In advertising, creativity is limited to the writers and art directors.
C) Free association creates the juxtaposition of two seemingly unrelated thoughts.
D) Right-brain thinking is intuitive, nonverbal, and emotion-based thinking.
E) Divergent thinking uses exploration to search for all possible alternatives.
Correct Answer:

Verified
Correct Answer:
Verified
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