To What Advertising Campaign, Described in the "Hands-On" Case at the End

Multiple Choice

To what advertising campaign, described in the "Hands-On" case at the end of the chapter, does McCann-Erickson attribute its return to the top of the advertising industry?

A) MSN's "butterfly" campaign
B) MasterCard's "priceless" campaign
C) Coca-Cola's "Always" campaign
D) Visa's "Everywhere you want to be" campaign
E) McDonald's "lovin'-it" campaign