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    Advertising Principles and Practice
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    Exam 12: The Creative Side and Message Strategy
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    A Technique in Which 6 to 10 People Work Together
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A Technique in Which 6 to 10 People Work Together

Question 9

Question 9

Multiple Choice

A technique in which 6 to 10 people work together to come up with ideas by remaining positive and deferring judgment is known as ________.


A) concept listing
B) brainstorming
C) divergent thinking
D) free association
E) brainfog

Correct Answer:

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