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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 12: The Creative Side and Message Strategy
  5. Question
    Advertising That Tries to Grab Attention and Generate Buzz by Using
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Advertising That Tries to Grab Attention and Generate Buzz by Using

Question 7

Question 7

True/False

Advertising that tries to grab attention and generate buzz by using outlandish creative ideas or provocative visuals is referred to as vampire creativity.

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