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    Advertising Principles and Practice
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    Exam 12: The Creative Side and Message Strategy
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    According to the "Practical Tips" Given in the Chapter, Which
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According to the "Practical Tips" Given in the Chapter, Which

Question 58

Question 58

Multiple Choice

According to the "Practical Tips" given in the chapter, which of the following should be avoided to prevent unoriginal ideas?


A) clichés
B) live big
C) have a clear strategy
D) play
E) have fun

Correct Answer:

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