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    Advertising Principles and Practice
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    Exam 11: Media Planning and Buying
  5. Question
    Aperture Measures the Percentage of Total Advertising Spending by One
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Aperture Measures the Percentage of Total Advertising Spending by One

Question 16

Question 16

True/False

Aperture measures the percentage of total advertising spending by one brand in a product category relative to the competition, giving media planners an idea of how much their advertising will stand out.

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