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What Was the Positioning of the Two Target Markets for Dentsu's

Question 18

Multiple Choice

What was the positioning of the two target markets for Dentsu's new subcompact car introduced in the "A Matter of Practice"?


A) "freedom in comfort" and "fun chic, fun car"
B) "hanging out often" and "always and all ways forever"
C) "family safety matters" and "vacation away with me"
D) "fun driving for grown men" and "a small, cute model for young women"
E) "hot car for hot guys" and "guy-magnet"

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