Why Have Several Advertising Agencies Unbundled Their Media Buying Function

Multiple Choice

Why have several advertising agencies unbundled their media buying function?

A) They were required to unbundled their media buying function by the FTC.
B) They could become more of an expert in media buying if it was removed from the overall agency structure.
C) They can aggregate the buying function across many different clients.
D) They wanted to avoid client conflicts.
E) They could better consolidate it with the media planning function.