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Sam Discovered That He Needed _______ That Various Media Provide

Question 19

Multiple Choice

Sam discovered that he needed _______ that various media provide that includes the size and makeup of audiences for the vehicles. He supplemented the information from the media with a more objective source, MRI.


A) competitive advertising
B) media usage profiles
C) media coverage areas
D) consumer information
E) client information

Correct Answer:

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