Multiple Choice
Branded entertainment more aggressively promotes a product than product placement and has been described as ________ because they are embedded in specific programs; they are harder for viewers to dismiss immediately as ads because the product is a character in the program.
A) subliminal advertising
B) situational ads
C) guerilla marketing
D) brand experiences
E) brandisodes
Correct Answer:
Verified
Correct Answer:
Verified
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