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    Advertising Principles and Practice
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    Exam 10: Internet and Nontraditional Media
  5. Question
    ________ Is(are) Unconventional Marketing Communication Activities That Are Intended to Get
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________ Is(are) Unconventional Marketing Communication Activities That Are Intended to Get

Question 38

Question 38

Multiple Choice

________ is(are) unconventional marketing communication activities that are intended to get buzz on a limited budget.


A) Guerilla marketing
B) Instant messaging
C) Branded experience
D) Blogs
E) Message boards

Correct Answer:

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