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In an Attempt to Stand Out Among the Media Clutter

Question 36

Multiple Choice

In an attempt to stand out among the media clutter, several companies have begun integrating brands into the content of television shows as a prop or central feature of the program, which is known as ________ and is more aggressive than the practice of product placement.


A) branded entertainment
B) new media
C) alternative media
D) subliminal advertising
E) embeds

Correct Answer:

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