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    Advertising Principles and Practice
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    Exam 10: Internet and Nontraditional Media
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    Which Is Considered the Most Interactive of All Media, the One
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Which Is Considered the Most Interactive of All Media, the One

Question 37

Question 37

Multiple Choice

Which is considered the most interactive of all media, the one that most lends itself to conversation and dialogue?


A) Internet
B) phone
C) e-mail
D) newspapers
E) magazines

Correct Answer:

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