MINI-CASE Bob and Larry Have Taken Their Fly Fishing Equipment and and Accessory

Multiple Choice

MINI-CASE
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Refer to Mini-Case. Bob and Larry wanted to develop a groundswell of marketplace demand for their store, so they used e-mail to circulate a message among all of their family, friends, and customers for which they had e-mail addresses. What type of marketing is this?

A) advertainment
B) alternative
C) viral
D) guerilla
E) wired