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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 7: Strategic Planning
  5. Question
    Increase Sales, Attract Attention at Selection Point, Deliver Product Information
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Increase Sales, Attract Attention at Selection Point, Deliver Product Information

Question 1

Question 1

Multiple Choice

Increase sales, attract attention at selection point, deliver product information, or create brand reminder are typical objectives for which marketing communication area?


A) public relations
B) direct marketing
C) packaging
D) specialties
E) mass media

Correct Answer:

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