Question 1

It is one of the Brand Identity structure

Accepted Answer

A)  Brand Association
B)  Extended Identity
C)  Brand Image
D)  Brand Symbol B

Question 2

Garam Kapde rahein naye jaise is the tagline of ….

Accepted Answer

A)  Ezzee
B)  RIN
C)  Lux
D)  Pears A

Question 3

It represents the timeless essence of the brand

Accepted Answer

A)  Core identity
B)  Extended identity
C)  Brand equity
D)  Brand Symbol A

Question 4

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples

Accepted Answer

A)  User Imagery
B)  Sponsorship
C)  Event
D)  Road Show

Question 5

Which one from the below is not a brand-related characteristic of brand personality.

Accepted Answer

A)  Country of origin
B)  Product Category
C)  Product Package
D)  Product Price

Question 6

It can be used to communicate the identity of the brand with a quicker recognition and recall

Accepted Answer

A)   Brand Building
B)  Symbols
C)  Brand Image
D)  Brand positioning

Question 7

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

Accepted Answer

A)  Family brand
B)  Vertical extension strategy
C)   Ad-hoc branding strategy
D)  Line extension

Question 8

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

Accepted Answer

A)  Product attribute
B)  Product class
C)  Positioning
D)  Personality

Question 9

____ has proposed the Big Five theory of brand personality.

Accepted Answer

A)  Richard Aaker
B)   AmeySchiffman
C)  Jennifer Aaker
D)  David Loudon

Question 10

The importance of branding is

Accepted Answer

A)  It helps others
B)  It helps with identity
C)  It helps organization
D)  It helps to begin

Question 11

Cadburys Dairy Milk - From children to adult ( kuch meeta ho jay) is an example of

Accepted Answer

A)  Changing the product
B)  Changing the target market
C)  Changing the packaging
D)  Changing competitors

Question 12

Target market and positioning strategies are like the -------

Accepted Answer

A)  Same
B)  Opposite
C)  Two side of coin
D)  Different

Question 13

It is one of the strategies of brand extension

Accepted Answer

A)  Maggi Noodle
B)  Maggie atta noodle
C)  Maggi oats noodle
D)  Maggi masala noodle

Question 14

Brand are short hand for …

Accepted Answer

A)  Trust
B)  Belief
C)  Trade
D)  Copy

Question 15

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

Accepted Answer

A)  Usage occasion
B)  Quality
C)  Product Scope
D)  Country of Origin

Question 16

Medimix soap is positioned as herbal soap. It is

Accepted Answer

A)  To differentiate the product
B)  To differentiate customers
C)  To trade
D)  To market

Question 17

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

Accepted Answer

A)  Line extension
B)  Brand extension
C)  User Imagery
D)  Brand Identity

Question 18

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

Accepted Answer

A)  Brand personality
B)  User Imagery
C)  Brand Image
D)  Brand symbol

Question 19

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

Accepted Answer

A)  A name, a term, a symbol or a design
B)  A name, a term, a symbol or a Logo
C)  A name, a brand, a symbol or a design
D)  A name, a quality, a symbol or a design

Question 20

Uniformity is the ________

Accepted Answer

A)  Father of branding
B)  Mother of branding
C)  Necessity of Branding
D)  Must for branding

Exam 1: Understanding Branding and Brand Identity