Question 1

The brand that has a rugged personality is

Accepted Answer

A) Frooti 
B) BMW 
C) Woodland Shoes 
D) Iphone

Question 2

It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

Accepted Answer

A) Generic Product 
B) Core Product 
C) Expected product 
D) Potential product

Question 3

Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.

Accepted Answer

A) Ingredient co-branding 
B) Composite Co- branding 
C) Ad- hoc 
D) Moving the brand up

Question 4

McDonalds with Coca-Cola is an example of ____ type of co-branding.

Accepted Answer

A) Composite 
B) Ingredient 
C) vertical 
D) brand extension

Question 5

Bisleri v/s unbranded bottled water indicates to a customer

Accepted Answer

A) Signal of quantity 
B) Signal of Slogan 
C) Signal of Tagline 
D) Signal of quality

Exam 3: Branding and Positioning Strategies

The brand that has a rugged personality is