Multiple Choice
In buyer decision process, percentage of potential customers in a given target market is called
A) customer funnel
B) company funnel
C) marketing funnel
D) retailers funnel
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Aggregate value of customer's base is classified
Q14: A person or company that yields a
Q15: Company's 'customer relationship capital' is another name
Q16: Social class is indicated by _variables.<br>A)Single<br>B)Several<br>C)Known<br>D)None .
Q17: Percentage or number of customers who move
Q18: Management is a wider concept than administration
Q20: All costs customer expects to incur to
Q21: who is referred to as father of
Q22: Third step in customer's value analysis<br>A)assessing attributes
Q23: Management is a -----Activity<br>A)single<br>B)group<br>C)both group and single<br>D)None