Multiple Choice
All costs customer expects to incur to buy any market offering is called
A) total economic cost
B) total functional cost
C) total customer cost
D) total functional cost .
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Aggregate value of customer's base is classified
Q14: A person or company that yields a
Q15: Company's 'customer relationship capital' is another name
Q16: Social class is indicated by _variables.<br>A)Single<br>B)Several<br>C)Known<br>D)None .
Q17: Percentage or number of customers who move
Q18: Management is a wider concept than administration
Q19: In buyer decision process, percentage of potential
Q21: who is referred to as father of
Q22: Third step in customer's value analysis<br>A)assessing attributes
Q23: Management is a -----Activity<br>A)single<br>B)group<br>C)both group and single<br>D)None