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    Exam 3: Measurement in Marketing Research
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    If the Measurement Process Involves High Systematic Error and Low
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If the Measurement Process Involves High Systematic Error and Low

Question 20

Question 20

Multiple Choice

If the measurement process involves high systematic error and low random error,the measurements are


A) valid but not reliable
B) valid and reliable
C) reliable but not valid
D) neither valid nor reliable

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