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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 3: Measurement in Marketing Research
  5. Question
    _______________ Scales Provide Respondents with an Explicit Referent or Example
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_______________ Scales Provide Respondents with an Explicit Referent or Example

Question 21

Question 21

Multiple Choice

_______________ scales provide respondents with an explicit referent or example with which to compare while expressing their attitudes.


A) Noncomparative
B) Symmetric
C) Comparative
D) Asymmetric

Correct Answer:

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