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    Exam 3: Measurement in Marketing Research
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    Discuss the Intrinsic Issues Related to the Construction of Useful,appropriate
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Discuss the Intrinsic Issues Related to the Construction of Useful,appropriate

Question 19

Question 19

Essay

Discuss the intrinsic issues related to the construction of useful,appropriate verbal rating scales.

Correct Answer:

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The issues are:
1.the overall number of ...

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