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    Exam 3: Measurement in Marketing Research
  5. Question
    The Primary Methods of Measuring Reliability Include All of the Following<u>except</u>
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The Primary Methods of Measuring Reliability Include All of the Followingexcept

Question 18

Question 18

Multiple Choice

The primary methods of measuring reliability include all of the followingexcept


A) test-retest
B) construct
C) alternative-forms
D) split-half

Correct Answer:

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