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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
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    The Axes of an MDS Solution
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The Axes of an MDS Solution

Question 71

Question 71

Multiple Choice

The axes of an MDS solution


A) are determined uniquely from the data by the MDS routine
B) have a special, privileged meaning
C) can be rotated and/or flipped and reinterpreted
D) are pre-determined by researchers before the data is entered

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