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    Modern Marketing
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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    By Using _______________,A Large Conjoint Design with 15,000 Possible Profiles
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By Using _______________,A Large Conjoint Design with 15,000 Possible Profiles

Question 67

Question 67

Multiple Choice

By using _______________,a large conjoint design with 15,000 possible profiles can be reduced down to just 25.


A) correlations
B) factors from factor analysis
C) orthogonal designs
D) clusters from cluster analysis

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