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    Modern Marketing
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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    Which Research Method Is Considered Excellent as a Premarket Testing
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Which Research Method Is Considered Excellent as a Premarket Testing

Question 66

Question 66

Multiple Choice

Which research method is considered excellent as a premarket testing methodology?


A) discriminant analysis
B) cluster analysis
C) conjoint analysis
D) multidimensional scaling

Correct Answer:

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