An Important Issue for Consumers Is Conformance, Which Is the Product's

Multiple Choice

An important issue for consumers is conformance, which is the product's ability to ________.

A) deliver on features and performance characteristics promised in marketing communications
B) conform to the standards set by the federal guidelines
C) deliver value in the form of product quality
D) get the manufacturing aligned using quality processes
E) deliver additional features, designs, and innovations that exceed customer expectations