Multiple Choice
Among the five groups of adopters, product avoiders who want to evade adoption as long as possible are known as ________.
A) early adopters
B) the early majority
C) innovators
D) the late majority
E) laggards
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q70: The product life cycle (PLC) defines the
Q71: The introduction phase of the product life
Q72: An individual moves through stages before adopting
Q73: An important issue for consumers is conformance,
Q74: Desktop computers, cell phones, and tablet computers
Q76: During the evaluation stage of the product
Q77: Early adopters are product watchers who seek
Q78: Unsought goods are characterized as being the
Q79: Internal sources of generating product ideas include
Q80: One of the disadvantages of using style